A key issue within the development process of proximity mobile wallets is the choice between a light wallet and a full wallet with NFC-based card emulation. This decision not only affects the technical capabilities of a proximity wallet; it also has an impact on your potential business model, partnerships, relations with stakeholders and go-to-market strategy....
For the past several weeks, we’ve been looking in detail at mobile wallets. We have defined the mobile wallet, described different types (proximity and remote, umbrella and integrated), detailed the services and functions, illustrated user scenarios, talked about analytics and looked at the wireless technologies. By now you are probably wondering what type of wallet...
We talked about the integration and deployment of various mobile wallet services for a user, but mobile wallets can go further and offer distinct capabilities for consumer data analytics and personalization.
Both service providers and customers benefit from the analysis of essential customer data that can be collected from mobile wallets. The service providers gain valuable...
So far in my mobile wallet series, I’ve introduced and offered a definition of what a mobile wallet is: a container to store digitized valuables for authorization. I broke down the concept into proximity and remote mobile wallets, as well as umbrella and integrated wallets. In the most recent post, I discussed the many mobile...
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