For the past several weeks, we’ve been looking in detail at mobile wallets. We have defined the mobile wallet, described different types (proximity and remote, umbrella and integrated), detailed the services and functions, illustrated user scenarios, talked about analytics and looked at the wireless technologies. By now you are probably wondering what type of wallet...
We talked about the integration and deployment of various mobile wallet services for a user, but mobile wallets can go further and offer distinct capabilities for consumer data analytics and personalization.
Both service providers and customers benefit from the analysis of essential customer data that can be collected from mobile wallets. The service providers gain valuable...
So far in my mobile wallet series, I’ve introduced and offered a definition of what a mobile wallet is: a container to store digitized valuables for authorization. I broke down the concept into proximity and remote mobile wallets, as well as umbrella and integrated wallets. In the most recent post, I discussed the many mobile...
So far in the mobile wallet series, I’ve provided an in-depth view of mobile wallets—from their definition to their categorization into proximity and remote mobile wallets, as well as umbrella and integrated mobile wallets.
Now, we can move on to mobile wallet services and functions, since without services, mobile wallets are useless. That is the reason...
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